Sophie Chen

Saatchis ECD looks to add to Thai smiles
Mar 3, 2014
Sophie Chen

Saatchis ECD looks to add to Thai smiles

CREATIVE PROFILE: After a decade of working abroad, Golf Nuntawat Chaipornkaew is happy to be back where it all started — at Saatchi & Saatchi Thailand, as the new executive creative director.

Social media: Still growing but brands need to avoid becoming too static
Jan 29, 2014
Sophie Chen

Social media: Still growing but brands need to ...

ASIA PACIFIC – Tighter integration with video and e-commerce figure large on the social media landscape for marketers in 2014. The time for collecting followers has passed; utilise social mediums to turn interactions into transactions.

Edmund Choe: Focus on client solutions, not awards
Jan 28, 2014
Sophie Chen

Edmund Choe: Focus on client solutions, not awards

CREATIVE PROFILE: Edmund Choe, the newly appointed CCO for TBWA Singapore and Southeast Asia, wants to build creative teams who chase ideas that work, rather than trophies.

Taxi-driver movie puts a mirror up to youth drink driving
Jan 23, 2014
Sophie Chen

Taxi-driver movie puts a mirror up to youth drink ...

KUALA LUMPUR – Help University, a private university in Malaysia, has launched a drink-driving awareness campaign targeting students ahead of the festive season, which is the worst period for drink-driving.

Vodafone reviews media account
Jan 22, 2014
Sophie Chen

Vodafone reviews media account

GLOBAL - Vodafone has begun an agency review for its existing media planning and buying agency arrangements, according to the company.

CASE STUDY: How Heineken got partygoers to ‘Drink less, dance more’ at ZoukOut
Jan 22, 2014
Sophie Chen

CASE STUDY: How Heineken got partygoers to ‘Drink ...

Heineken created an artifical sunrise powered by dance steps to encourage moderate drinking.

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