Troy Yang

As outdoor life resumes in China, now is the time to invest in DOOH
Mar 30, 2021
Troy Yang

As outdoor life resumes in China, now is the time ...

China has one of the world’s largest OOH markets, and although more complex than other regions due to the ‘Great Firewall’ and a myriad of publishers, the outlook for DOOH advertising is promising, argues Hivestack's Troy Yang.

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