Warwick Cairns

Here's a thought: Bigger isn’t always better
Jan 21, 2025
Warwick Cairns

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

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