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World Consumer Rights Day is back: Prep your PR team
The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.
Nike, Muji targeted in China consumer rights exposé
Both companies are accused of having misled consumers through their marketing.
Brands nervously await CCTV's 'name and shame' night
A look at which industries and brands may find themselves in defensive mode come Wednesday night, and how they should react.
Nikon, OzMilko, BreadTalk deal with fallout from CCTV criticism
BEIJING - The CCTV's '3.15' programme has made it a point to expose at least one electronics brand each year, and this year Nikon came under fire in the show, which aired Saturday evening. Australian dairy firm OzMilko and Singaporean bakery BreadTalk also received scrutiny.
Online finance, e-commerce players at risk in China's '3.15' exposé
BEIJING - Tomorrow's World Consumer Rights Day, referred to as '3.15' in China, is deemed a dangerous day for brands, simply because an annual TV exposé (unfair or otherwise) could affect how 1.3 billion consumers view them. Signs point strongly to online finance and e-commerce as industries that may be unhappy come tomorrow evening, according to sources.
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