Analysis Opinions Marketing
Marinel Mamac Derek Wells
Feb 11, 2025

Labubu, the art toy craze and why grown-ups can’t get enough

From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s driving this playful obsession.

Created by the talented illustrator Kasing Lung, Labubu is now an iconic figure in the world of designer toys, especially through collaborations with Pop Mart

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