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AAMI gamifies road safety to encourage safe driving
The insurer’s latest campaign rewards safe drivers in a national competition where good habits on the road wins.
AAMI targets 'athletes in the making' in insurance campaign
The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.
Ogilvy finds humour in a nation’s quirks for new AAMI spot
AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.
Fun AAMI ad shows how expensive bargains can be
The Australian insurer and Ogilvy demonstrate 'bargain regret' with a number of funny examples, including a re-creation of a famous Buster Keaton stunt.
AAMI's geo-targeted ads keep drivers safe via Spotify
If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.
Living-room dramas with goofy dads never get old
TV rooms become the settings for surprising events in new spots for AAMI and Ikea, by Ogilvy and The Monkeys, respectively.
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