aami

Oct 8, 2025

AAMI gamifies road safety to encourage safe driving

The insurer’s latest campaign rewards safe drivers in a national competition where good habits on the road wins.

Jul 10, 2024

AAMI targets 'athletes in the making' in insurance campaign

The unique challenge of kids pretending to be their favourite sports heroes is accurately and endearingly captured in this film by Ogilvy Australia.

Mar 18, 2024

Ogilvy finds humour in a nation’s quirks for new AAMI spot

AAMI's latest campaign celebrates the unique aspects and hurdles of the land down under, set against the prose of iconic Aussie poem ‘My Country’.

Jan 17, 2022

Fun AAMI ad shows how expensive bargains can be

The Australian insurer and Ogilvy demonstrate 'bargain regret' with a number of funny examples, including a re-creation of a famous Buster Keaton stunt.

Mar 14, 2019

AAMI's geo-targeted ads keep drivers safe via Spotify

If you can get used to the feeling of being watched, this clever campaign by AAMI and Ogilvy Melbourne may hold huge potential for road safety.

Sep 11, 2018

Living-room dramas with goofy dads never get old

TV rooms become the settings for surprising events in new spots for AAMI and Ikea, by Ogilvy and The Monkeys, respectively.

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