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Creative Minds: FCB's Claire Herselman transforms ...
Get to know the senior copywriter who moved to London at 18 and worked as a barista.
How young Malay-Muslim women are spending and consuming
Malay-Muslim women are leading a consumer revolution, with 93% preferring local groceries and 89% choosing homegrown F&B, according to a new analysis. Brand boycotts are reshaping loyalty, while halal certification, affordability, and shared cultural identity are the decisive factors in their purchasing power.
Singtel's attempt to reimagine LNY traditions ...
The telco's annual festive film blends humour and lightheartedness, but its reliance on traditional gender roles dampens an otherwise innovative take on festive preparations.
40 Under 40 2024: Shannen Lois Dillian Uy, Spark It
At just 30, Uy has many achievements under her belt, including spearheading client-centric solutions for her agency, major pitch wins, and initiating a nationwide shift in measuring influencer campaigns.
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TikTok ban looms: Meta and YouTube positioned to gain
With over 170 million users and seven million businesses bracing for impact, the looming ban is similar to TikTok’s struggles in APAC—from outright bans in India and Nepal to restrictions in Australia and New Zealand.
40 Under 40 2024: Sambashiva Srisailapathy, GrabTaxi
The computer-engineer-turned-regional-leader has managed to evolve Grab’s advertising arm with clever ideas, sound numbers, and an infectious energy.
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