Through strategic co-branding and localisation, Liu is steering Miniso towards global super-brand status with innovative marketing strategies and leveraging relevant IP.
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
PHD's recent win of Universal Beijing Resort helped the agency hold on to the top spot in APAC, while Publicis' wins of Nestlé and Lego have led to the network's rise.
A visionary leader and a force within the marketing world, Google's Simon Kahn continues to chart a course for the company's growth in the APAC region, while trailblazing the use of AI technology for marketers.