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Jun 28, 2013
Programmatic buying: Clients and agencies locked in war of trust
While debates on trading desk transparency grow more heated, media buyers are refusing to buckle to client pressure.
Feb 28, 2013
Asia's publishers and clients still testing out programmatic buying: SOPA panel
ASIA-PACIFIC - Publishers and clients are still testing the waters with programmatic buying by creating private exchanges and trialling the method with clients on a small scale, according to a SOPA panel discussion on digital publishing this morning.
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