Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Feb 28, 2013
Asia's publishers and clients still testing out programmatic buying: SOPA panel
ASIA-PACIFIC - Publishers and clients are still testing the waters with programmatic buying by creating private exchanges and trialling the method with clients on a small scale, according to a SOPA panel discussion on digital publishing this morning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Oct 27, 2024
Spotify partners with The Trade Desk to test its ...
Mar 19, 2015
Publishers form programmatic alliance
Just Published
5 hours ago
A Cannes Lions 2025 guide for ROI-hungry APAC marketers
The real win at Cannes Lions for APAC marketers lies not in bringing trophies home, but in bringing home ideas sharp enough to cut through locally, says Shufen Goh, APAC president at MediaSense.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
5 hours ago
Confessions of a CMO: Global-regional trends ...
Campaign sat down exclusively with John Harris, CEO of Worldwide Partners, Inc.(WPI), the world’s most collaborative agency network, and Humphrey Ho, president of Helios Worldwide and Asia Pacific board director at WPI, for an in-depth discussion on how the role of the CMO is evolving within today’s rapidly shifting marketing landscape.
5 hours ago
China’s 618 shopping festival sees electronics ...
Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.
.png&h=268&w=401&q=100&v=20250320&c=1)
6 hours ago
Inside Somersby’s ‘no-nonsense’ brand positioning ...
Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.