addressable

Sep 29, 2020

Addressable TV ads more memorable, study reveals

However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.

Nov 15, 2018

Dataxu brings addressable TV to Asia

Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.

Nov 10, 2016

Still some way to go for cross-device programmatic

TV industry representatives at the Casbaa 2016 Convention weighed in on the next steps for programmatic and addressable advertising.