Partner Content
How CTV can benefit all brands, big and small
Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.
Why TikTok for Good campaigns win plaudits with the community, awards from the industry, and are great for the bottom-line
More than just an avenue for creative expression, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
Do more with conversations: Measuring the value of business messaging
We hear from Meta’s regional director of marketing science Kishore Parthasarathy on how to translate messaging campaigns into real business outcomes.
How can executives lead a smooth AI transformation?
Insights from new WE Communications research on the AI expectations gap.
Are traditional metrics like viewability and clicks enough?
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
How TikTok is helping marketers unlock the business potential of culture
TikTok’s Shant Oknayan on why brands need to tap into culture, and the critical role of the platform in helping marketers navigate this journey
The deeper dive: Dentsu’s global R&D unit
Leaders Naoki Tanaka and Sven Huberts reveal plans to expand Dentsu Lab globally and their philosophy: the importance of blending technology with empathy…
‘We don’t have to put in safeguards because we are one of the safeguards’ – Silverpush’s Hitesh Chawla
In an exclusive interview at the Cannes Lions Festival, Silverpush’s Hitesh Chawla speaks about privacy first solutions, contextual advertising, and his plans for global domination.
Communications and marketing leaders must sharpen AI skills, says WE Communications' Nitin Mantri
PR veteran and judge at the PR Lions at Cannes this year, WE Communications’ Nitin Mantri speaks about the work that wowed the judges, the impact of AI, and the ongoing evolution of the PR discipline
Brands have more power than governments to make a difference
How brands can leverage their influence to create meaningful societal change, ensuring authenticity and measurable impact in their initiatives
'Creative will be automated, but creativity never will be'
In a special Q&A, two leading creatives tell us how brands and agencies can use AI to tell better stories
The long and short of it: Reaching the right audience at the right time with versatile video formats
YouTube’s Cynthia Lam on how brands can leverage the platform’s strengths in both long- and short-form content to engage audiences at the most opportune moments.
The impact of AI regulation on the ad industry
While the EU has taken a lead in regulating AI, Criteo’s Diarmuid Gill believes marketers in Southeast Asia should not be far behind, putting in place ethical frameworks around AI practices.
Why diversity and inclusivity are the key ingredients for a supportive, empowering environment
Unleashing the superpower of diversity and inclusivity has helped Mars Wrigley and its agency EssenceMediacom be at the vanguard of creativity and innovation in China
How Connected Retail can help brands monetise the last mile of the purchase cycle
By seamlessly integrating store signage, point of sale devices, and data-led insights, Connected Retail enables marketers to activate the ultimate contact between brands and consumers – the checkout counter.
“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions
Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.
The future engine: Embracing the opportunities and challenges ahead with an agile content engine framework
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
TikTok Ad Awards 2024 honours the best ad campaigns from Singapore and Malaysia
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
Safety first: Psychological safety for women is imperative for workplace success
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
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