adma 2024

'Marketing is simple': Tom Goodwin slams overcomplicated strategies and 'nonsensical' claims
Aug 22, 2024
Brittney Rigby

'Marketing is simple': Tom Goodwin slams overcomplicated strategies and 'nonsensical' claims

"Marketing is simple, but we're jealous of 'real jobs' and terrified to admit it," declares the global marketing consultant. Goodwin urges a return to putting the customer first and trusting marketers' intuition in the subjective world of consumer behaviour.

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