adtech partners

X partners with Magnite to boost programmatic ad sales
Feb 11, 2025
Reem Makari

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bonds taps Robert Irwin to show how wild comfort down under can really get

1 Bonds taps Robert Irwin to show how wild comfort down under can really get

Agency Report Cards 2024: We grade 25 APAC networks

2 Agency Report Cards 2024: We grade 25 APAC networks

Cheetos’ launches limited edition fashionably functional pants

3 Cheetos’ launches limited edition fashionably functional pants

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

No one talks about ads anymore: Have they lost their pop-culture charm?

5 No one talks about ads anymore: Have they lost their pop-culture charm?

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

6 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

7 Too old for the party, too young to leave—the paradox of middle age in advertising

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

8 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

10 WPP removes references to DEI in latest annual report