Reem Makari
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Amazon refunds advertisers whose ads appeared on ...
Amazon is emphasising its commitment to blocking ads alongside CSAM to lawmakers by refunding affected advertisers and strengthening ad safety measures.
Google adds new asset testing to PMax to improve ...
The tech giant has also launched other creative capabilities that can help advertisers better target audiences through AI recommendations and testing.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
BuzzFeed to launch new social media platform in ...
The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.
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Meta begins firing ‘lowest performing’ staff
Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.
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X partners with Magnite to boost programmatic ad sales
Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.
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