andy greenaway
What the Sistine Chapel can teach us about customer experience
The 15th century chapel and its famous, early 16th century ceiling have a lesson for marketers about the difference between a user experience that provides great utility and one that provides not only that but also great content.
KV Sridhar joins Sapient as first chief creative officer for Indian sub-continent
Former Leo Burnett CCO will lead creative work from India, alongside SapientNitro APAC ECD Andy Greenaway
Andy Greenaway to leave Saatchi & Saatchi for SapientNitro
SINGAPORE – Andy Greenaway is set to depart Saatchi & Saatchi to assume the role of executive creative director for Asia-Pacific at SapientNitro.
All about social media experts
McDonald's decision to appoint its first director of social media in the US underlines the growing importance of channels such as Facebook and Twitter to major consumer brands.
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