Campaign India Team
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Influencer content outperforms digital ads on ...
67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.
DoubleVerify invests in FirstPartyCapital
The company aims to support innovation in the global adtech ecosystem through this investment.
India's digital advertising industry to be $8.15 ...
Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
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Musk’s X battles India in court while advertisers ...
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
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Spinny acquires Haymarket’s automotive titles in India
Haymarket Media India to focus on sustainable growth in its non-automotive portfolio.
Indian CCI raid GroupM, Publicis, IPG and Dentsu ...
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
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