anthony shaw

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers
Jan 18, 2021
Rahul Sachitanand

The SuperM effect: How Prudential Asia's CMO is racing to sign up younger consumers

The insurer's CMO Anthony Shaw details how the 173-year old firm is pivoting its business using not just K-pop ambassadors but also digital tools to be relevant to a young audience.

AXA Asia Life hires regional chief marketing officer
Mar 23, 2011
Benjamin Li

AXA Asia Life hires regional chief marketing officer

ASIA-PACIFIC - Xavier Blanchard has been appointed as regional chief marketing officer for AXA Asia Life, succeeding Anthony Shaw who will be returning to Australia with his family.

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