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May 29, 2025

Asia-Pacific Power List 2025: Astrud Burgess, ANZ

Astrud Burgess has quietly raised the marketing bar—reviving a campaign to help prevent fraud losses, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.

Dec 5, 2024

Bastion launches media division, names Kellanova as founding client

The new offering, led by ANZ CEO Cheuk Chiang, will integrate media planning and buying with the agency's creative and strategic services.

Sep 5, 2024

Publicis ANZ’s creative and media chiefs on the increasingly blurry lines of agency disciplines

‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.

Jul 26, 2023

Asia-Pacific Power List 2023: Sweta Mehra, ANZ

Collectively, Mehra is driving more than 60% of sales at ANZ and improving ROIs with an integrated approach spanning marketing, sales and engagement.

Sep 20, 2022

Asia-Pacific Power List 2022: Sweta Mehra, ANZ

A passionate diversity and inclusion ally, Mehra is expanding ANZ’s digital prowess with her data-led approach to marketing.

Aug 22, 2022

Young boy in ANZ campaign wants to save the planet and find love

This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.