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Asia-Pacific Power List 2025: Astrud Burgess, ANZ
Astrud Burgess has quietly raised the marketing bar—reviving a campaign to help prevent fraud losses, sparking customer acquisition, and infusing her team with a sharper focus leading to real results.
Bastion launches media division, names Kellanova as founding client
The new offering, led by ANZ CEO Cheuk Chiang, will integrate media planning and buying with the agency's creative and strategic services.
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Publicis ANZ’s creative and media chiefs on the increasingly blurry lines of agency disciplines
‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.
Asia-Pacific Power List 2023: Sweta Mehra, ANZ
Collectively, Mehra is driving more than 60% of sales at ANZ and improving ROIs with an integrated approach spanning marketing, sales and engagement.
Asia-Pacific Power List 2022: Sweta Mehra, ANZ
A passionate diversity and inclusion ally, Mehra is expanding ANZ’s digital prowess with her data-led approach to marketing.
Young boy in ANZ campaign wants to save the planet and find love
This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.
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