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Publicis ANZ’s creative and media chiefs on the increasingly blurry lines of agency disciplines
‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with Campaign.
Asia-Pacific Power List 2023: Sweta Mehra, ANZ
Collectively, Mehra is driving more than 60% of sales at ANZ and improving ROIs with an integrated approach spanning marketing, sales and engagement.
Asia-Pacific Power List 2022: Sweta Mehra, ANZ
A passionate diversity and inclusion ally, Mehra is expanding ANZ’s digital prowess with her data-led approach to marketing.
Young boy in ANZ campaign wants to save the planet and find love
This new campaign by TBWA follows the efforts of Sameer, inspired by his high school crush’s planet-saving sensibilities.
Reprise's Maria Grivas replaces Katie Rigg-Smith as Mindshare ANZ CEO
Starting October, she will lead the agency's 250-person unit and helm performance agency Neo, m/SIX and luxury agency L’Atelier in the region.
Special Group and Optus are high-achieving partners in ANZ AOY awards
This year’s ANZ results credit the independents while larger networks DDB and Ogilvy also scoop wins along the way.
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