apac
Agency Report Cards 2024: We grade 25 APAC networks
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Agency Report Card 2024: Dentsu Creative
Despite revenue losses at a holding company level and sluggish growth, Dentsu Creative is nevertheless still gunning for creative excellence.
Agency Report Card 2024: DDB
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
Agency Report Card 2024: Cheil Worldwide
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
Agency Report Card 2024: BBDO
Amid challenging markets, BBDO is leaning on its creative capabilities while developing new technology skills to adapt to the new world of marketing, but this is still a work in progress.
Agency Report Card 2024: Assembly
Assembly successfully pivoted to new sectors like healthcare and achieved B Corp certification. But revenue and operational hurdles must be addressed to solidify its position as a challenger agency.
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