aramco

'It's only greenwashing if you get caught'
Jan 22, 2024
Jamie Kolkot

'It's only greenwashing if you get caught'

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

In the wake of COP28, five burning questions for McCann's CEO
Jan 2, 2024
James Turner

In the wake of COP28, five burning questions for McCann's CEO

McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Top 10 food brands in Southeast Asia

1 Top 10 food brands in Southeast Asia

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

3 Cracking the code: How consumer brands can maximise ROI with omnichannel approaches

TV + TikTok: A powerful impact driver for CPG marketers

4 TV + TikTok: A powerful impact driver for CPG marketers

Publicis Media dismisses dozens of US employees for violations of return-to-office policy

5 Publicis Media dismisses dozens of US employees for violations of return-to-office policy

6 ways a brand idea can turn into an unforgettable experience

6 6 ways a brand idea can turn into an unforgettable experience

YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

7 YouTube Works Awards Southeast Asia jury commend entries that reflect full funnel approaches, deep creativity and holistic use of AI solutions on the platform

How Ponos' Battle Cats clawed back more than a million lost players

8 How Ponos' Battle Cats clawed back more than a million lost players

Top 10 fashion brands in Southeast Asia

9 Top 10 fashion brands in Southeast Asia

Top agencies abandon Campaign Brief amid growing controversy

10 Top agencies abandon Campaign Brief amid growing controversy