arvind rp
WATCH: Inside McDonald’s India's playbook
The CMO for McDonald’s India's West & South regions outlines how the QSR is adapting to value-conscious yet upgrade-seeking consumers in a fragmented market.
McDonald's: The fast food brand looking to play the long game in India
We caught up with Arvind RP, chief marketing officer, McDonald’s India (W&S), to learn about how EatQual has helped the brand in India, the perception about its burgers decreasing in size and increasing in price, and more...
McDonald's India continues inclusion commitment with next leg of EatQual
Conceptualised by DDB Mudra, the film shows how McDonald's looks to address one challenge that people with limited upper limb mobility face in their everyday lives.
Ad wars: Why one upmanship in advertising makes for great headlines
With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
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