asian

Aug 15, 2024

How brands celebrated India’s 78th Independence Day

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Oct 26, 2021

US multicultural agency H Code expands offering to Asian audiences

A Code will help brands reach, inform and connect with Asian and Pacific Islander consumers in America.

Sep 22, 2020

Havas Media extends social equity marketplace to the UK

After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.

Nov 17, 2017

Hyper-engaged Asian consumers key to driving sales

New research from Allison+Partners shows such consumers are crucial to driving brand awareness.

Sep 13, 2016

What Asian brand marketeers can learn from the Rio Olympics

Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.

Nov 12, 2015

Asian consumers still find marketing content irrelevant: Experian

SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.