asian marketing effectiveness and strategy
7 highlights from the 2016 AMES conference
Our reporters distill yesterday's conference into seven memorable points, including the danger of taking consumers at their word, being a 21st century brand, out-of-whack spending and a lack of analytics maturity.
2016 AMES Awards winners announced
A single agency scooped up Agency of the Year honours for Effectiveness, Media Strategy and Digital Strategy at the just-concluded AMES (Asian Marketing Effectiveness and Strategy) Awards ceremony.
AMES 2016: Unified ecosystems the key to true disruption
An underappreciated difference between innovation and disruption took centre stage as the 2016 Asian Marketing Effectiveness and Strategy (AMES) conference kicked off this morning in Singapore.
AMES shortlist released
SINGAPORE - The juries for the AMES (Asian Marketing Effectiveness and Strategy) Awards have released their shortlist for 2016, putting 324 entries from around the region into contention. The winners will be announced on 31 May.
AMES Awards receives record number of entries
SINGAPORE - Hopefuls in 20 countries have submitted a record 1,231 entries to the 2016 Asian Marketing Effectiveness & Strategy Awards, a 10 per cent increase over last year.
AMES records all-time-high in entries
SINGAPORE - The Asian Marketing Effectiveness & Strategy (AMES) Awards has received a record total of 1,208 entries from 20 countries, up 37 per cent over 2013.
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