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Sounds like a hit: How brands are cutting through the noise using original music marketing
Sep 26, 2023
Matthew Keegan

Sounds like a hit: How brands are cutting through the noise using original music marketing

As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape.

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