Matthew Keegan
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How Vietnam makes influencer marketing work
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
Meta rolls out ads on Threads globally, introduces ...
We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.
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Dentsu share slide reflects year-long investor ...
Campaign Asia tracks last week’s 11% slide against a year of volatile trading and failed recoveries, leaving Dentsu’s shares nearly 18% below their 2024 peak.
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Can Heytea blend mass appeal with premium prestige ...
BRAND HEALTH CHECK: As the tea market turns into a price war, Heytea pushes back against 'involution' and bets on overseas growth to stay premium.
The 2025 Wrap: Top M&A deals
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
Publicis Groupe shines at Campaign’s Southeast Asia ...
Leo dominated in the creative categories and Spark Foundry swept the media honours.
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