Matthew Keegan
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Top exits and entrances of 2024
Explore our annual recap of marcomms leaders who transitioned into new roles or departed from their current positions over the past year.
Special Group dominates at ANZ's Agency of the Year
Special and Howatson+Company were the only agencies to win more than one Gold on the night, but The Monkeys scooped the coveted Gold for Australia Creative Agency of the Year.
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Dentsu & Publicis excel at Campaign's Greater China ...
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
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Can retail media compensate for weaknesses in ...
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
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Publicis' Unilever win solidifies its strength in ...
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.
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How marketing helped Chinese apps and games to ...
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.
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