Matthew Keegan
Send feedback to Matthew Keegan..jpg&h=268&w=401&q=100&v=20250320&c=1)
Rethinking SEO: How Google's AI Overviews are ...
With Google's AI Overviews and 'AI Mode' set to transform the search landscape, publishers and agencies are grappling with declining click-through rates and the need to adapt their SEO strategies.
.png&h=268&w=401&q=100&v=20250320&c=1)
Spark Foundry and EssenceMediacom vie for top spot ...
WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position after winning Shanghai General Motors.
+(900+x+600+px)+(4).png&h=268&w=401&q=100&v=20250320&c=1)
Japan drives Dentsu’s modest Q1 growth, APAC and ...
CXM struggles with double-digit declines globally, while media services provide steady growth.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Can HK food-delivery app Keeta's cash-burning blitz ...
BRAND HEALTH CHECK: In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with aggressive discounts and bold tactics. But is its cash-burning spree and rapid rise sustainable, or is a crash inevitable?
.png&h=268&w=401&q=100&v=20250320&c=1)
Are brands right to allow machines to handle ...
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
AI, copyright, and creativity: The fine line ...
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(1).png&h=334&w=500&q=100&v=20250320&c=1)
