axton salim
May 29, 2025
Asia-Pacific Power List 2025: Axton Salim, Indofood
Steering Indofood into a new era through K-pop and social media, Salim sure knows how to make a strong impression.
Jul 5, 2022
Asia-Pacific Power List 2022: Axton Salim, Indofood
Salim’s knack for appealing to younger consumers—especially on social media—continues to result in growth for the group’s instant noodle business.
Jun 17, 2021
Asia-Pacific Power List 2021: Axton Salim, Indofood
Salim may be part of a family dynasty, but he’s showing himself to be adept at filling those big shoes with clever, relevant and sometimes zany campaigns.
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