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Dec 16, 2025
Asia's values are defining global brand building, TBWA report says
Asian brands are no longer chasing generic global gloss, according to the Eastfluence report. Asia CSO Emmanuel Sabbagh makes the case for marketers to embrace big emotions, intentional limits, and social codes as competitive advantages for Asia, not creative constraints.
Jan 26, 2021
'Body debates', 'stability pursuit', 'counter cancel' and three other shifts that could transform marketing in 2021
An annual report from TBWA Worldwide's Backslash unit looks at which of the wholesale changes consumers have made in the way they work and play might stick.
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