bank of communications
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Havas Shanghai scoops Bank of Communications, Uni Green Tea
Both wins come after competitive pitches.
FTChinese.com offers luxury brands new marketing opportunity with 'Lux avenue' section launch
HONG KONG - BMW and Bank of Communications are two advertisers debuting on FTChinese.com’s new channel 乐尚街 ‘Lux Avenue’, which launched today, offering luxury brands new opportunity to tap into its 1.76 million registered Chinese readers.
Zenith Media Shanghai tipped to win BoComm’s credit card media pitch
SHANGHAI - Zenith Media Shanghai has been tipped to win the Bank of Communications' (BoComm) domestic credit card media business, worth an estimated US$15 million.
Bank of Communications calls media pitch for credit card business
SHANGHAI - As part of it regular agency review, Bank of Communications (BoComm) has called a media agency pitch for its credit card business. Carat, Maxus and ZenithOptimedia are believed to have been invited to attend pitch presentations in early January.
IPG Group scoops AOR for Bank of Communications' credit card business
SHANGHAI - IPG Group has been appointed as the advertising AOR for Bank of Communications' (BoCom) credit card business, following a four-way pitch including Leo Burnett, Bates and Publicis.
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