Carat, which was appointed early this year, is the incumbent media agency for its credit card business.
Maxus is currently the media agency for the banking side of Bank of Communications.
The media pitch follows the appointment of IPG Group as BoComm's creative AOR earlier this month.
Apart from the "big four" state-owned commercial banks (Bank of China, the China Construction Bank, the Industrial and Commercial Bank of China, and the Agricultural Bank of China), credit card banking business is becoming very competitive in China. China Merchant Bank Credit Card is a major competitor of BoComm.
According to data provided by BoComm, its monitored media adspend in 2009 was US$15 million (RMB100.65 million).
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