beverages

Mindshare China fills cup with more Master Kong drinks
Feb 18, 2019
Jenny Chan 陳詠欣

Mindshare China fills cup with more Master Kong drinks

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

Can Starbucks stay on the boil in Asia?
Sep 21, 2017
Olivia Parker

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

Alcohol sector: Social-media trends and top content
May 10, 2017
Ranjani Raghupathi

Alcohol sector: Social-media trends and top content

Engagement Meter: Unmetric provides the alcohol sector's top 10 recent posts, along with insights into social best practices for beverage brands.

What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee
Nov 25, 2014
Jenny Chan 陳詠欣

What would Bruce Lee drink? Punchin’ Milk Tea or Kickin' Coffee

HONG KONG - What's Bruce Lee's favorite drink? Answer: Wah-taaaah! It's an old joke about the kungfu master's "war cry". Now Lee's daughter is updating the joke into a 'saleable liquid' concept.

OMD Thailand appointed AOR for instant coffee brand
Apr 1, 2011
Staff Reporters

OMD Thailand appointed AOR for instant coffee brand

BANGKOK - OMD Thailand has been appointed media agency-of-record for Super Coffeemix, a popular instant coffee brand, after a pitch involving incumbent agency ZenithOptimedia.

Asia Pacific Breweries appoints Zenith Optimedia as media agency
Sep 27, 2010
Staff Reporters

Asia Pacific Breweries appoints Zenith Optimedia as media agency

SINGAPORE - Asia Pacific Breweries Singapore (APBS) has announced the appointment of Zenith Optimedia as its media agency and strategic partner in Singapore following a pitch.

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