bicester village

Harrods lures Chinese tourists with Christmas Treasure Hunt on Weibo
Dec 10, 2013
Benjamin Li

Harrods lures Chinese tourists with Christmas Treasure Hunt on Weibo

LONDON - With the growing importance of Mainland tourists and shoppers, luxury London department store Harrods is staging an interactive Christmas treasure hunt on Weibo to engage with Chinese customers.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

1 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

2 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Mission possible: Four steps to make marketing teams more effective

3 Mission possible: Four steps to make marketing teams more effective

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

'Local with full autonomy': Ogilvy global leaders on their mission in China

5 'Local with full autonomy': Ogilvy global leaders on their mission in China

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

6 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

7 Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott

Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

8 Denise Tee files defense against Herbert Hernandez's 'baseless' libel claim

Moves and wins roundup: Week of February 3, 2025

9 Moves and wins roundup: Week of February 3, 2025

The Philippines' top 50 brands

10 The Philippines' top 50 brands