bite
Text100, Bite merge further; Aedhmar Hynes exits
Holding company Next Fifteen merged Bite and Text100 in Asia and Europe in 2014.
How to market to Hong Kong’s 'maturing' Generation-Y
HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
Text100 HK wins digital remit for Four Seasons APAC
HONG KONG - Four Seasons Hotels has selected Text100 Hong Kong to handle its digital and email marketing duties in Asia-Pacific, displacing TBWA.
EXCLUSIVE: Global & APAC heads on Bite merger with Text100
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
PR agencies adjust identities for digital times
ASIA PACIFIC - As brands increasingly seek integrated approaches to campaigns and marketing strategies, PR agencies have been revamping their organisations in order to meet clients’ changing needs, as well as attract more varied talent.
Bite appointed by Jawbone for Up launch in Asia
HONG KONG - US-based consumer-electronics maker Jawbone has chosen Bite for strategic counsel and public relations for the Asia-Pacific launch of its Up product, a wristband the works with smartphone apps to give the user health and wellness insights.
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