blis

Apr 17, 2020

Omar Oakes

Blis launches ad-targeting tool to reach stay-at-home households at scale

New tool combines historical audience targeting data with technology that can identify residential IP addresses at scale and connect them to residents' devices within.

Blis hires DAN Amplifi's APAC partnerships lead to replace Asia MD

Sep 24, 2019

Staff Reporters

Blis hires DAN Amplifi's APAC partnerships lead to replace Asia MD

Current Asia MD Richard Andrew to step down from the post next month

Mar 29, 2017

Faaez Samadi

Blis launches location AI platform

Blis Futures will only charge APAC advertisers for successful conversions.

Why location data is changing the face of out-of-home advertising

Mar 1, 2017

Andrew Darling

Why location data is changing the face of out-of-home advertising

Marrying the digital and the physical can take outdoor advertising to a new level, says Andrew Darling at Blis.

Finding audiences: Not all location data are created equal

Aug 23, 2016

Gabey Goh

Finding audiences: Not all location data are created equal

Location has levels of precision, and much of the data out there may not be up to marketers' expectations.

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