bomoda

Keith Weed may be right, but KOLs are still paramount in China
Jul 2, 2018
Soon Chen Kang 江欣珍

Keith Weed may be right, but KOLs are still paramount in China

Players in the Chinese influencer-marketing scene put forth their arguments on why Keith Weed's reservations are not likely to sway brands. And how blockchain may help.

Weber Shandwick acquires Bomoda, Resolute Digital
Dec 7, 2017
Staff Reporters

Weber Shandwick acquires Bomoda, Resolute Digital

The Interpublic Group-owned unit has made two acquisitions of US-based business intelligence and digital marketing firms.

Why do some Chinese KOLs spur buzz but have no commercial impact?
Aug 4, 2017
Jenny Chan 陳詠欣

Why do some Chinese KOLs spur buzz but have no commercial impact?

Because posts containing only a combination of hashtags can be quite meaningless.

Dior & Gucci winning the KOL game in China: R3
Aug 24, 2016
Faaez Samadi

Dior & Gucci winning the KOL game in China: R3

Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies.

R3 invests in China consumer analytics specialist Bomoda
Jul 11, 2016
Matthew Miller

R3 invests in China consumer analytics specialist Bomoda

The company claims to peer into 'black boxes' by linking social listening and ecommerce.

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