bp oil spill

Is BP's 'Beyond Petroleum' image beyond repair?
Jul 27, 2010
Madhavi Tumkur

Is BP's 'Beyond Petroleum' image beyond repair?

GLOBAL - BP, which launched a US$200 million campaign and positioned itself as an innovator 'Beyond Petroleum', has lost its reputation for being an ethical corporation. Will CEO Tony Haward's departure salvage the brand's image?

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