brand assets
Dec 21, 2023
Will you pass the Christmas ad test?
Despite big research agencies insisting that what matters are long-running and distinctive brand assets, the tide is turning against classic advertising campaigns.
Aug 2, 2023
JKR x Ipsos: 85% of marketing spending on brand assets are not 'distinctive'
TOP OF THE CHARTS: Only 15% of brand assets are labelled gold and defined as truly distinctive, by marketing research and consulting firm Ipsos and independent global branding agency JKR.
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