brand collaborations

Sep 8, 2023

Moutai meets Luckin: A sip of surprise and a formula for viral success?

Baijiu-infused lattes are taking China by storm this week. Whether it's a match made in heaven or a risky bet, only time will tell, but one thing is certain—'Moutai Latte' is the talk of the town, with over 100 million yuan in revenue on day one.