Minnie Wang
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How can AI be leveraged in community engagement?
At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.
Why brands in China are entering the podcast world
Podcasters and branding experts in China talk about the the importance of connecting with Chinese youth through audio content, creating a unique sound or conversation style, and the risks of slow returns on podcasts.
McDonald’s China’s CGO on 'kidult' marketing and ...
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
Kantar BrandZ reveals 2024’s most valuable Chinese ...
Tencent remains at the top of the list for the fourth consecutive year, and Huawei has returned to the top five.
FAW Audi hands creative account to Dentsu Creative ...
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
Shamus Qu to replace Grace Zhu as marketing lead ...
The former CMO of Nestlé Greater China joins Mondelēz China as vice president, marketing and growth, replacing Zhu, who recently exited following the findings of an ecommerce investigation.
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