brand tensity

Disneyland floats, McDonald's sinks: Dentsu Y&R study weighs brand equity in Japan
Dec 9, 2015
David Blecken

Disneyland floats, McDonald's sinks: Dentsu Y&R study weighs brand equity in Japan

TOKYO - Tokyo Disneyland, Google, Apple, Dyson and Rakuten are among the 10 strongest brands in Japan, according to a study by Dentsu Y&R that analyses brand strength across four key categories.

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