David Blecken
Dec 9, 2015

Disneyland floats, McDonald's sinks: Dentsu Y&R study weighs brand equity in Japan

TOKYO - Tokyo Disneyland, Google, Apple, Dyson and Rakuten are among the 10 strongest brands in Japan, according to a study by Dentsu Y&R that analyses brand strength across four key categories.

Tokyo Disneyland scored highly in terms of differentiation,  relevance, esteem and understanding

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