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Weibo World Cup: Real-time branding 'goal' of the day

On Weibo during the 2014 FIFA World Cup, brands are responsible for their own social-media scores, and Chinese netizens need only enjoy (or disprove of) the brands' reactions to the daily matches. Campaign Asia-Pacific will keep our eyes online and pick out examples of brands that stand out for being quick on their feet, until the final game on 13 July.