building

May 22, 2013

Brand building must be a company-wide effort: Forrester

GLOBAL – All chief marketing officers (CMOs) surveyed in Forrester Research’s latest study agree that brand building is a company-wide effort that requires employees in all departments to be brand ambassadors.

Nov 4, 2010

Onyx appoints Future Brand for brand development in Thailand

BANGKOK - Future Brand Singapore has been appointed to handle a brand development project for Onyx Hospitality Group. Based in Bangkok, Onyx owns the Amari, Saffron, Ozo and Shama brands.

Oct 12, 2010

CASE STUDY: Asia Square positions itself in Singapore's CBD as a Human Building

SINGAPORE - Going beyond the cliches of an office building, Asia Square built its brand positioning as a Human Building, a place not solely for business objectives instead, but for people to live, work and play.