cannes2017
Unruly CEO: Want to win? Be a futurist
It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.
The next Cannes invasion: risk-management experts
As the festival of creativity celebrates fearless work that engages controversy, there will be a growing role for those who handle fallout and debates, writes BlueCurrent Japan MD Tetsuya Honda.
J&J: Agencies still the better option over in-house capability
The brand’s global CMO said while taking work in-house is a regular and significant conversation, employing agencies is still very much her preferred option.
Transparency issues about maturity, not corruption: AdParlor
As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.
Millennial appeal top of mind for Wrigley and Mars Foods
Global CMOs at both Mars brands say rapid APAC digitisation and connecting with consumers emotionally are key facets of their agendas.
'Tech companies are taking over Cannes': Maurice Lévy
The festival shouldn't lose sight of celebrating creativity and creative people, the former Publicis Groupe CEO tells Campaign Asia-Pacific.
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