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OPINION: Brazil provides branding role models for China, India
Aug 13, 2012
Jerry Clode

OPINION: Brazil provides branding role models for China, India

Brands from Brazil are capturing global attention and allegiance, while their Asian counterparts among the 'BRIC' countries, China and India lag behind, writes Jerry Clode, who leads cultural insight in Asia-Pacific for brand-development consultancy Added Value.

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