Jerry Clode
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Why Jeff Bezos is wrong about market research
A market researcher feels the Amazon founder’s comment that “market research doesn’t help” needs a response.
A storm in a coffee cup: Should Starbucks worry ...
The upstart in this 'blue versus green' battle for mug-share has interesting differentiators, from pricing to experience and a focus on the workplace, Jerry Clode argues.
How 'Me Too' will impact Chinese advertising
Resonance’s Jerry Clode asks whether we can expect the Me Too movement to have an effect in China.
A ladder or an escape route, what's your brand ...
In China, brands need to be either a source of escape or inspiration in consumers’ lives to stand a chance of a successful 2018, warn Resonance’s Jerry Clode and Michael Norris.
Brands need to roll with the rise of Chinese ...
Resonance China’s Jerry Clode explains the recent rise of nationalism in China, and how brands can deal with it.
The silent damage of a bad Chinese brand name
Resonance China’s Jerry Clode explains how a poorly-chosen Chinese brand name can cause "silent damage" to your brand over the long run.
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