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How McDonald’s Korea turned local farming into a fast-food growth strategy
CASE STUDY: A five-year push to source over 800 tonnes of domestic produce has helped the QSR giant boost brand favourability, score creative gongs, and get government backing. Campaign gets the inside story from McDonald’s Korea CMO and agency partner Leo.
KFC: A very fcking clever campaign
CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.
WPP Singapore settles Yolk lawsuit
Agreement ends case of alleged minority oppression by WPP Singapore and Grey Group.
Ex-Yolk leaders sue WPP Singapore and Grey over minority oppression
Grey APAC CEO Nirvik Singh and CFO Ali Belgaumi named in lawsuit.
Rising to the special occasion
It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D’Silva at Facebook takes a look at a few that got it right recently.
Thumb-stopping creatives: From touchpoints to trust-points
Multiple touchpoints mean brands are able to get very interactive and personal with their APAC consumers, says Fergus O'Hare at Facebook.
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