Nikita Mishra
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'If it doesn’t entertain, don’t even enter': ...
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.
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'Looking for the first domino': Titanium jury ...
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
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'Creativity is under duress': David Droga as he ...
“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.
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Ad Net Zero updates sustainability guidelines to ...
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
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Croisette dispatches: Editor’s diary from the heart ...
The world felt heavier this year... AI panic, shrinking budgets and everything in between. But through all the noise, the best work still managed to cut through with clarity, heart and relevance.
AI won't kill advertising, it won't save it either: ...
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
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