Nikita Mishra
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Publicis Media leads China’s media pitches in 2024
EXCLUSIVE: OMG excels in retention in China’s fiercely competitive media agency market in 2024. Meanwhile, GroupM, Dentsu, and MediaBrands face mounting pressure.
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Former McDonald's marketer Eugene Lee joins Chagee ...
Earlier this month, the Chinese milk tea brand's Nasdaq debut boosted its valuation to US$5.95 billion.
The cookie stays crumbled: APAC experts weigh in on ...
After five years of promises, billions spent, and a cookieless future touted as inevitable, Google’s recent decision to hold onto third-party cookies has left the ad industry in limbo. Experts across the region call it a strategic stall and a blow to privacy leadership.
Microsoft's 50th anniversary campaign veers away ...
The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.
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New B Corp rules to tighten standards and rebuild ...
Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
BMF opens first APAC office in Hong Kong to drive ...
EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.
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