EXCLUSIVE: Lee is the experiential agency’s first senior hire in Singapore as it builds the market into an Asia-Pacific hub.
The cohort makes up 22% of Hong Kong, commands HK$50 billion in spending, particularly across travel, entertainment and snacking, new Publicis research finds.
BBDO will be relaunched in Hong Kong, with former DDB chief Andreas Krasser appointed chief executive of Omnicom Advertising Hong Kong.
Dentsu says it has made no announcements on its international business, after reports that talks to sell the unit have collapsed.
Pinterest has not yet announced a replacement.
RGA Singapore previously held the account.
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