chat

Dec 15, 2022

Why Twitter wants to become WeChat explained

Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.

Jan 17, 2022

SMS marketing: Using an old-school channel for new-school engagement

SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.

Jan 22, 2020

Indonesian and Thai consumers most chatty about brands online: Nielsen

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

Oct 9, 2018

Suiting the messenger

With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.

Sep 8, 2016

How Korean Snapchat clone Snow has thrived in China

The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.

Jul 14, 2016

If a bot hasn't chatted you up yet, one will soon

Tay.ai was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.