chat
Why Twitter wants to become WeChat explained
Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.
SMS marketing: Using an old-school channel for new-school engagement
SMS marketing can still be a valuable tool for brands to engage and help consumers if mass push campaigns are limited, says this MD of Hylink.
Indonesian and Thai consumers most chatty about brands online: Nielsen
They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements
Suiting the messenger
With mobile messaging apps only getting bigger, advertisers should begin testing now, before facing a highly saturated channel.
How Korean Snapchat clone Snow has thrived in China
The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.
If a bot hasn't chatted you up yet, one will soon
Tay.ai was a jerk, but future chatbots could make decent helpers and serve brands' needs as well.
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