chow yun-fat

Chow Yun-Fat is Hugo Boss' first Asian celebrity brand ambassador
Jul 9, 2012
Benjamin Li

Chow Yun-Fat is Hugo Boss' first Asian celebrity brand ambassador

ASIA-PACIFIC - Luxury brand Hugo Boss has chosen internationally acclaimed Hong Kong actor Chow Yun-Fat to be its brand ambassador in Asia for its high-end menswear brand Boss Selection.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

1 Nike unveils Olympics campaign: 'Winning Isn’t for Everyone'

Havas loses B Corp status over controversial Shell deal

2 Havas loses B Corp status over controversial Shell deal

How these six brands are collaborating with ‘Deadpool & Wolverine’

3 How these six brands are collaborating with ‘Deadpool & Wolverine’

Apple’s ad follows 'underdogs' to Thailand to please client demands

4 Apple’s ad follows 'underdogs' to Thailand to please client demands

Mondelēz China executives reportedly questioned in e-commerce investigation

5 Mondelēz China executives reportedly questioned in e-commerce investigation

Brands have more power than governments to make a difference

6 Brands have more power than governments to make a difference

The Philippines' top 50 brands

7 The Philippines' top 50 brands

Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

8 Weirdness is a superpower and hyperfemininity is in: Virtue's Gen Z study reveals youth trends

Google reverses plan to eliminate cookies from Chrome

9 Google reverses plan to eliminate cookies from Chrome

Google abandons cookies plan: APAC experts weigh in

10 Google abandons cookies plan: APAC experts weigh in