clarence zheng
PROMOTED
Mar 15, 2018
Influencer marketing makes headway in China
Brands are turning to digital influencers to fuel sales, and navigating the complex, often ambiguous KOL ecosystem is a tall order
Jul 23, 2014
Q&A: Hdtmedia on the supply-side vs. demand-side debate
SHANGHAI - A month after the launch of Hdtmedia's supply-side platform (SSP) on 26 June, its largest publisher partners have seen the prices of their media impressions rise 30 per cent, according to CEO Clarence Zheng（郑斌）, who holds the view that an SSP is more valuable than a DSP.
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